Talentedge, India’s
leading Ed-Tech firm, offering ‘live and interactive’, anywhere learning in a
digital format, reinforces its association with MICA, to offer a PG Certificate
Programme in Media & Entertainment Management. The programme is
specifically designed to offer insights
into the nuances of the Business of Media and the modern and emerging trends in the
Media and Entertainment Industry.
The PG Certificate
Programme in Media & Entertainment Management course is aimed at contributing
and partnering in the growth drive of the 'Media and Entertainment' industry. The
programme will cater to media and entertainment industry professionals and
enthusiasts such as Marketing & Advertising professionals, Media planning
& PR executives, Entertainment & Events professionals.
The
course is designed by adopting academia-industry collaborative pedagogy and
will be delivered by eminent faculty of MICA along with leading
industry professionals. The Director for this Programme will be Dr. Santosh K.
Patra- Asst. Professor & Area Leader, Media and Entertainment Management,
MICA, who has expertise in the areas such as digital sociology, media
sociology, the political economy of media, sociology of religion etc. and has
been published widely both in national and international journals.
The four-month course will
commence on April 27, 2017.
Speaking on the programme,
Aditya Malik, CEO & MD, Talentedge said “The Media and Entertainment
industry is going through an unprecedented transformation and contributes
substantially to the economy. We are very excited to announce the PG
Certificate Programme in Media & Entertainment Management with our reputed,
long-standing partner MICA. The course is designed to support media marketing
professionals who come with the promise of being growth drivers to lead this
thriving industry to newer heights.”
Dr. Santosh K. Patra-
Asst. Professor & Area Leader, Media and Entertainment Management, MICA, added,
“The course is meant to give the students a holistic view of the entire media
industry with the best practical experiences. In an effort to cater to the fast
growing industry, MICA and Talentedge have collaborated to offer media and
entertainment aspirants the opportunity to be well-equipped and deliver best in
class pedagogy that is requisite to be part of the sector”.
The lectures will be
delivered by an eminent faculty of MICA using Talentedge’s Direct-to-Device
technology, through ’live & interactive’ online lectures that will be
beamed via the Internet to student desktops/laptops. All participants will also
be granted round-the-clock access to Talentedge’s Cloud Campus comprising learning
aids, study materials, reference materials, assessments, case studies and
assignments etc. as per the requirement of the programme. Students will also
have the benefit of raising questions and doubts, either during the live class
or offline through the Cloud Campus. The PG Certificate programme contains a
mix of practical assignments, case studies, simulation and gamification to
impart practical knowledge, pertinent to varied scenarios. Students who
successfully clear the same along with the requisites will be awarded a PG
Certificate from MICA.
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